Fundraising.AI

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Fundraising.AI

Episode 6

THE PODCAST

Episode 6: Revolutionizing Donor Relations in Fundraising Through AI

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OVERVIEW

In this episode of Fundraising.AI Podcast…

Let us explore the dynamic landscape of donor relations and how AI revolutionizes personalized engagement strategies for nonprofits! 

Discover how AI-driven technologies like text-to-video conversion and generative AI reshape traditional fundraising practices. From creating captivating multimedia content to automating mundane tasks like writing auction item descriptions, Nathan and Scott uncover the myriad ways AI streamlines operations and enhances donor experiences. 

Also, they examine Google’s ongoing efforts to address bias in AI models, shedding light on the recent rebranding of Google’s AI project from “Bard” to “Gemini” to promote transparency and inclusivity. The discussion delves into the implications of Google’s AI mistakes, particularly the controversy surrounding their inaccurate images and news. Through thought-provoking dialogue, Scott and Nathan analyze the impact of these missteps on public perception and trust in AI technologies. 

Moreover, Nathan and Scott unravel the potential of AI to transform donor relations from a labor-intensive process to a seamlessly personalized journey. Also, they point out how nonprofits can leverage AI to forge deeper connections with donors, boost efficiency, and propel their missions forward in this digital age. 

EPISODE HIGHLIGHTS

  • [02:56] Conferences and Collaborations: AI in fundraising focusing on in-person events.
  • [08:15] Revolutionizing Fundraising: AI's Role in Accessible Creativity and Resource Efficiency
  • [15:18] Google's AI mistakes and their impact on trust.
  • [21:44] Empowering Donor Relations: Creative Use Cases for AI in Donor Relations

TIPS AND TOOLS TO IMPLEMENT TODAY

  • Utilize Text-to-Video and Photo-to-Video Tools to create engaging content quickly and efficiently, which can benefit fundraising campaigns and storytelling.
  • Leverage AI tools to automate repetitive and time-consuming tasks, such as writing descriptions for auction items, creating customized newsletters, or generating annual reports.
  • Embrace the concept of precision philanthropy by utilizing AI to understand donors deeper, considering factors such as their interests, preferences, demographics, and giving history.
  • Leverage AI-powered tools that support multi-modal communication
  • Look for AI solutions that streamline processes and allow you to achieve your mission with limited budgets.
  • When utilizing AI tools to generate ideas or solutions, be sure to specify the persona or role the AI should embody.
  • Provide detailed prompts when using AI tools to ensure more accurate and valuable outputs.
  • Automate the process of mapping out donor stewardship journeys to enhance donor relationships and engagement.
  • Create interactive Q&A sessions with chatbots that can engage donors and provide them with information about the organization, their giving history, and more.
  • Utilize AI to personalize newsletters, annual reports, and other communications based on individual donor interests, preferences, and giving history.

FAVORITE QUOTES

  • "In the fundraising sector, the need for transformations has never been greater. And the good thing is that advances in technology are happening faster than we can absorb them." - Nathan Chappell
  • "AI creates so much efficiency and will let nonprofits level up their work in like in to compete with like, seemingly like very large private sector companies. "- Nathan Chappell
  • "Let's take responsibility for our own responsible AI. "- Nathan Chappell
  • "We all feel like this moral responsibility to putting things out there to educate and disseminate information, but never knowing how it was going to play out. "- Nathan Chappell
  • "If you don't have a framework for responsible AI or responsible and beneficial AI, ask yourself one question about any technology that you're using: Does this technology preserve and protect trust? Use that as the, at the very minimum, basis for your decisions." - Nathan Chappell
  • "It's not something that just happened once, and that's it, but constantly reviewing that and making sure that we're staying up to speed on... just how fast AI changes." - Scott Rosenkrans
  • "AI for interest-based content creation- newsletters are the same for every single person who reads them. But you could still have the same message and then make it applicable to a first-time donor. " - Scott Rosenkrans
  • "The fundraising sector would not be able to recover if an organization had any trust mistake. We don't have that luxury that the for-profit sector does to commit these mistakes and then recover from them. "- Scott Rosenkrans
  • "Some of the ones for donor relations were interactive Q&A sessions. You could put in all your organization's information material and have it be a chatbot. So anybody, any donor going in can ask questions about the foundation, about their giving history, about where the funds are going. "- Scott Rosenkrans
  • "You can have AI survey created r to get more sense of what's going on stewardship, journey automation to create a map of essentially what they've done in the past. "- Scott Rosenkrans
Connect with Nathan and Scott

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MEET YOUR HOSTS

Nathan Chappell

As a thought leader, public speaker, author and inventor, Nathan is one of the world’s foremost experts on the intersection between Artificial Intelligence and philanthropy. Nathan serves as Senior Vice President of DonorSearch AI, where he leads AI deployments for some of the nation’s largest nonprofit organizations. Nathan’s subject matter expertise has been featured in several publications, including Fast Company, University of Notre Dame and the Association of Healthcare Philanthropy. In 2021, Nathan founded Fundraising.Ai as a member-centric collaboration of nonprofit professionals with a focus on data ethics, data equality, privacy and security, sustainability. Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity in 2018. Nathan is a member of the Forbes Technology Council and holds a Masters in Nonprofit Administration from University of Notre Dame, an MBA from University of Redlands, a certificate in International Economics from University of Cambridge and a certificate in Artificial Intelligence from MIT.

Scott Rosenkrans

Scott Rosenkrans is the Assistant Vice President of DonorSearch Ai and has been with the organization for three years. He began his journey in the nonprofit sector twelve years ago as a prospect researcher. He quickly became fascinated with data as he noticed the organization that he previously worked for was amassing a wealth of information but was unsure how to efficiently use the data and resources to its full potential. This led him to become interested in predictive modeling and data analytics. During this time, he began to create an immense commitment to delivering tailor-made machine learning models to nonprofits.

The thing that Scott loves most about working for DonorSearch is the ability to prioritize what is best for the client and nonprofit sector above all else. He believes that growth is our most important core value because the DSAi team continuously evolves and brings a unique perspective that provides value to our clients. He stays ahead of industry trends because of his insatiable drive to constantly try out new things.

Favorite nonprofit: Shriner’s Children Hospital because of their extreme commitment to providing exceptional medical care, while also alleviating the financial burdens on families.