Episode 20


Episode 20 - Redefining Fundraising with Purposeful Technology with Soraya Alexander


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This conversation delves into the relationship between technology, community engagement, and philanthropy, illuminating pathways to enhance connectivity, empowerment, and efficacy within the nonprofit sector. Our guest today is Soraya Alexander, an esteemed figure renowned for her innovative approaches to fundraising and digital outreach within the nonprofit landscape. 

 Soraya serves as the COO of GoFundMe and President of its subsidiary, Classy. Under her leadership, GoFundMe empowers people to help each other through innovative technology, while Classy assists nonprofits in maximizing their fundraising efforts for more significant social and environmental impact. Together, these platforms facilitate the annual raising of billions of dollars. She is also a board member of Urban Surf 4 Kids, supporting foster and adoptive youth through surf therapy and mentorship. 

Soraya shares her journey from aspiring to be Secretary of State to driving innovation at Classy, where she focuses on empowering nonprofits through cutting-edge technology and community-building strategies. She delves into the transformative power of community in the nonprofit sector, challenging the traditional notion of “community of supporters” and advocating for a more dynamic, interactive approach.  

Moreover, we explore the generational shifts in giving, highlighting how younger donors seek to be active participants rather than passive supporters. Soraya discusses the need for nonprofits to adapt their campaign strategies and technological tools to meet the evolving expectations of these new cohorts of givers. 

In a candid discussion about technology and AI, Soraya reveals Classy’s thoughtful, principled approach to developing AI tools. She underscores the importance of transparency, security, and control, ensuring that innovation never comes at the expense of trust. 




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Nathan Chappell

As a thought leader, public speaker, author and inventor, Nathan is one of the world’s foremost experts on the intersection between Artificial Intelligence and philanthropy. Nathan serves as Senior Vice President of DonorSearch AI, where he leads AI deployments for some of the nation’s largest nonprofit organizations. Nathan’s subject matter expertise has been featured in several publications, including Fast Company, University of Notre Dame and the Association of Healthcare Philanthropy. In 2021, Nathan founded Fundraising.Ai as a member-centric collaboration of nonprofit professionals with a focus on data ethics, data equality, privacy and security, sustainability. Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity in 2018. Nathan is a member of the Forbes Technology Council and holds a Masters in Nonprofit Administration from University of Notre Dame, an MBA from University of Redlands, a certificate in International Economics from University of Cambridge and a certificate in Artificial Intelligence from MIT.

Scott Rosenkrans

Scott Rosenkrans is the Assistant Vice President of DonorSearch Ai and has been with the organization for three years. He began his journey in the nonprofit sector twelve years ago as a prospect researcher. He quickly became fascinated with data as he noticed the organization that he previously worked for was amassing a wealth of information but was unsure how to efficiently use the data and resources to its full potential. This led him to become interested in predictive modeling and data analytics. During this time, he began to create an immense commitment to delivering tailor-made machine learning models to nonprofits.

The thing that Scott loves most about working for DonorSearch is the ability to prioritize what is best for the client and nonprofit sector above all else. He believes that growth is our most important core value because the DSAi team continuously evolves and brings a unique perspective that provides value to our clients. He stays ahead of industry trends because of his insatiable drive to constantly try out new things.

Favorite nonprofit: Shriner’s Children Hospital because of their extreme commitment to providing exceptional medical care, while also alleviating the financial burdens on families.