Episode 25


Episode 25 - AI's Role in Efficiency, Trust, and DEI with Shannon McCracken



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This episode features Shannon McCracken, the CEO of The Nonprofit Alliance (TNPA), who brings a wealth of experience and a deep commitment to the nonprofit sector. Recognized by The NonProfit Times as a Power & Influence Top 50 Honoree in 2022 and 2023, Shannon has demonstrated an extraordinary ability to effect change across multiple areas of nonprofit operations.

Moreover, the NonProfit Times lauds her for her remarkable impact: “It is astonishing how much and how quickly one person can impact multiple silos of the nonprofit sector. McCracken has expanded an association for direct response fundraising to almost every aspect of running a nonprofit, especially regulation and professional education. She’s made room under the tent to strengthen all associations and charities. Her impact is felt nationwide.”

During today’s conversation, Shannon explores the multifaceted impact of AI on nonprofits, highlighting its role in scaling solutions, enhancing donor connections, and leveling the playing field for smaller organizations. She also discusses data privacy, the need for federal regulation, and the importance of equipping staff with AI fluency to maintain competitiveness.

Moreover, Shannon passionately describes how AI can help nonprofits operate more efficiently, freeing up staff to focus on meaningful human connections. She explores AI’s potential to improve DEI outcomes and stresses the importance of maintaining trust within nonprofits. Finally, she provides actionable steps to get involved with TNPA’s advocacy efforts and the importance of proactive engagement with AI to ensure its benefits are fully realized while mitigating potential risks.




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Nathan Chappell

As a thought leader, public speaker, author and inventor, Nathan is one of the world’s foremost experts on the intersection between Artificial Intelligence and philanthropy. Nathan serves as Senior Vice President of DonorSearch AI, where he leads AI deployments for some of the nation’s largest nonprofit organizations. Nathan’s subject matter expertise has been featured in several publications, including Fast Company, University of Notre Dame and the Association of Healthcare Philanthropy. In 2021, Nathan founded Fundraising.Ai as a member-centric collaboration of nonprofit professionals with a focus on data ethics, data equality, privacy and security, sustainability. Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity in 2018. Nathan is a member of the Forbes Technology Council and holds a Masters in Nonprofit Administration from University of Notre Dame, an MBA from University of Redlands, a certificate in International Economics from University of Cambridge and a certificate in Artificial Intelligence from MIT.

Scott Rosenkrans

Scott Rosenkrans is the Assistant Vice President of DonorSearch Ai and has been with the organization for three years. He began his journey in the nonprofit sector twelve years ago as a prospect researcher. He quickly became fascinated with data as he noticed the organization that he previously worked for was amassing a wealth of information but was unsure how to efficiently use the data and resources to its full potential. This led him to become interested in predictive modeling and data analytics. During this time, he began to create an immense commitment to delivering tailor-made machine learning models to nonprofits.

The thing that Scott loves most about working for DonorSearch is the ability to prioritize what is best for the client and nonprofit sector above all else. He believes that growth is our most important core value because the DSAi team continuously evolves and brings a unique perspective that provides value to our clients. He stays ahead of industry trends because of his insatiable drive to constantly try out new things.

Favorite nonprofit: Shriner’s Children Hospital because of their extreme commitment to providing exceptional medical care, while also alleviating the financial burdens on families.